Privacy Policy

Last Updated: 6 October 2026

This Privacy Policy explains how Rufina Stuart / Reformed Hair (“we”, “us”, or “our”) collects, uses and protects personal information when you visit this website, contact us or enquire about our services.

We respect your privacy and are committed to handling your personal information responsibly and in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

This website is operated by Rufina Stuart, Hair Artist and founder of Reformed Hair.

For the purposes of applicable data protection law, the relevant data controller is:

Rufina Stuart / Reformed Hair
Email: ReformedbyRufina@gmail.com
Phone: +447956541727
Address: [Business Address]

2. Information We May Collect

Depending on how you interact with the website, we may collect information such as:

  • your name;
  • email address;
  • telephone number;
  • details provided in an enquiry or booking request;
  • information about the type of service you are interested in;
  • preferred dates, locations or project details;
  • information relating to a commercial, editorial, production, bridal or talent enquiry;
  • correspondence between you and us; and
  • technical information collected automatically when you use the website.

Please only provide information that is necessary for your enquiry or booking.

3. Information You Provide Directly

You may provide personal information when you:

  • submit a contact or enquiry form;
  • request an appointment;
  • enquire about commercial or talent work;
  • communicate with us by email or another available communication method;
  • request information about our services; or
  • otherwise contact us through the website.

We use this information to respond to your enquiry and, where applicable, discuss or arrange services.

4. Information Collected Automatically

When you visit the website, certain technical information may be collected automatically, depending on the website’s configuration and the services or technologies in use.

This may include information such as:

  • IP address;
  • browser and device type;
  • operating system;
  • approximate location derived from technical information;
  • pages visited;
  • time spent on the website;
  • referring website;
  • website interactions; and
  • other technical or usage information.

This information may be used to operate, maintain, secure and improve the website and to understand how visitors use it.

5. Cookies

This website may use cookies and similar technologies.

Cookies are small text files that may be stored on your device when you visit a website. They can be used for purposes such as essential website functionality, remembering preferences, understanding website usage and, where applicable, analytics or marketing.

Where required by law, non-essential cookies will only be used with your consent.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect how parts of the website function.

If this website uses a dedicated cookie consent tool, your preferences may also be managed through that tool.

6. How We Use Personal Information

We may use personal information to:

  • respond to enquiries;
  • communicate with you about requested services;
  • arrange and manage appointments or bookings;
  • provide requested services;
  • discuss commercial, editorial, production, bridal or talent projects;
  • maintain business records;
  • improve our website and services;
  • protect the security of our website and business;
  • comply with legal and regulatory obligations; and
  • establish, exercise or defend legal claims where necessary.

We will only use personal information where we have a lawful basis to do so.

7. Lawful Bases for Processing

Consent: Where you have given us permission to process your information for a specific purpose, such as certain marketing or non-essential cookies.

Contract: Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legal obligation: Where processing is necessary for us to comply with a legal or regulatory requirement.

Legitimate interests: Where processing is necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.

8. Sharing Your Information

We do not sell your personal information.

Where necessary to operate our business or provide services, personal information may be shared with trusted third-party service providers who process information on our behalf.

Depending on how the website and business operate, these may include providers of:

  • website hosting;
  • website forms;
  • booking and scheduling systems;
  • email and communication services;
  • payment processing;
  • analytics;
  • website security;
  • professional or legal services; and
  • other business administration services.

Where third parties process personal information on our behalf, we take reasonable steps to ensure that appropriate privacy and security measures are in place.

We may also disclose information where required by law, legal process or a competent authority.

9. International Transfers

Some third-party service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law and that appropriate safeguards are in place where required.

10. How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting or reporting requirements.

The appropriate retention period may vary depending on the type of information and our relationship with you.

For example, information relating to an enquiry may be retained for a reasonable period after the enquiry has been completed, while information relating to completed services or financial transactions may need to be retained for longer to meet legal or accounting requirements.

When personal information is no longer required, it will be securely deleted or anonymised where appropriate.

11. Your Data Protection Rights

Under applicable UK data protection law, you may have rights including:

  • the right to request access to the personal information we hold about you;
  • the right to request correction of inaccurate or incomplete information;
  • the right to request deletion of your personal information in certain circumstances;
  • the right to request restriction of processing in certain circumstances;
  • the right to object to certain processing, including processing based on legitimate interests;
  • the right to withdraw consent where processing is based on consent; and
  • the right to data portability in certain circumstances.

These rights are subject to applicable legal conditions and exemptions.

To exercise a right, please contact us using the details provided below.

12. Marketing Communications

If we send marketing communications, we will do so in accordance with applicable law.

Where consent is required, we will ask for your consent before sending relevant marketing communications.

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions provided or by contacting us.

13. Data Security

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

14. Children’s Privacy

This website is not specifically directed at children, and we do not knowingly collect personal information from children through the website.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.

15. Third-Party Websites

This website may contain links to third-party websites, including social media platforms.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal requirements.

Any updated version will be published on this page with a revised “Last Updated” date.

17. Contact Us

If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact:

Rufina Stuart / Reformed Hair
Email: ReformedbyRufina@gmail.com
Phone: +447956541727
Address: [Business Address]

You also have the right to make a complaint to the UK’s data protection regulator, the Information Commissioner’s Office (ICO), if you believe your personal information has been handled unlawfully.

You can find information about the ICO and how to make a complaint on the ICO’s official website.

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